Privacy policy

Privacy Policy

Last updated: May 27, 2026

This Privacy Policy describes how Bougie Cattle Company (“Bougie Cattle Company,” “we,” “us,” or “our”) collects, uses, shares, discloses, and protects personal information when you visit or use bougiecattlecompany.com, make a purchase, book a ranch experience, inquire about livestock, sign up for email or SMS communications, participate in events, view livestreams, interact with our advertisements, or otherwise communicate with us.

This Privacy Policy applies to our website, online store, booking pages, forms, checkout pages, customer accounts, email and SMS communications, livestreams, ranch experiences, events, auctions, and other online or offline services we provide.

By using our website, making a purchase, booking an experience, submitting a form, joining our email or SMS list, or otherwise interacting with Bougie Cattle Company, you acknowledge the practices described in this Privacy Policy.

This Privacy Policy should be read together with our:

Contact Information

If you have questions about this Privacy Policy, our privacy practices, or would like to submit a privacy request or complaint, you may contact us at:

Email: jo@bougiecattleco.com
Phone: (760) 528-8778
Mailing Address: 6827 Deep Creek Rd, Apple Valley, CA 92308

Personal Information We Collect

We collect personal information that you provide directly to us, information collected automatically when you interact with our website, and information provided to us by platforms, apps, service providers, payment processors, marketing tools, booking tools, auction platforms, CRM systems, analytics providers, advertising platforms, or other third parties that help us operate our business.

“Personal information” means information that identifies, relates to, describes, or could reasonably be associated with an individual.

Information You Provide Directly

We may collect the following information when you make a purchase, book a ranch experience, reserve an event, inquire about livestock, submit a form, contact us, create an account, sign up for email or SMS marketing, participate in a livestream, or otherwise communicate with us:

Name
Email address
Phone number
Billing address
Shipping address
Payment and transaction details
Order history
Booking, tour, event, appointment, or ranch experience details
Livestock inquiry or purchase information
Deposit, installment, balance, or payment-related information
Customer account information
Communication preferences
Reviews, comments, messages, or other content you submit
Photos, videos, testimonials, or other media you voluntarily provide or tag us in
Any other information you choose to provide

Order, Booking, Event, and Livestock Information

When you purchase products, reserve tours, book experiences, register for events, purchase or inquire about livestock, pay a deposit, set up an installment or balance payment, or arrange pickup, transport, or delivery, we collect information necessary to process and manage that transaction.

This may include your selected product, service, calf, ranch experience, event date, booking time, number of guests, payment status, deposit amount, balance owed, payment history, delivery or pickup details, shipping details, and customer service notes.

Additional policies may apply to certain purchases or experiences, including our Refund, Cancellation & Deposit Policy, Livestock Purchase Terms, and Ranch Visit & Event Waiver.

Payment Information

Payments made through our website or connected platforms are processed by third-party payment processors and ecommerce tools. We do not directly store full credit card numbers on our own systems. Payment processors may collect and process payment information according to their own privacy policies, security standards, and terms.

Customer Support Information

If you contact us by email, phone, SMS/MMS, chat, social media, website form, GoHighLevel form, Shopify form, or another method, we may collect your name, contact information, order or booking details, and the contents of your communication so we can respond, provide support, resolve issues, and maintain customer records.

Information Collected Automatically

When you visit or interact with our website, emails, SMS messages, ads, forms, booking pages, checkout pages, livestreams, or other online services, we and our service providers may automatically collect certain information, including:

IP address
Browser type and version
Device type
Operating system
Time zone
Pages viewed
Links clicked
Referring website or source
Search terms
Products viewed
Cart activity
Checkout activity
Booking activity
Form interactions
Email opens and clicks
SMS engagement where available
Ad interactions
Approximate location based on IP address
Cookie, pixel, tag, and similar tracking data

We use this information to operate our website, improve performance, understand customer behavior, personalize the shopping and booking experience, measure marketing effectiveness, troubleshoot issues, detect fraud, and improve our products and services.

Apps, Platforms, and Service Providers We Use

We use third-party platforms and apps to operate our website, manage bookings, process payments, communicate with customers, send email and SMS messages, improve website performance, manage ads, analyze user behavior, and support customer service.

These may include, but are not limited to:

Shopify
GoHighLevel / HighLevel
Easy Appointment Booking / Servicify
Klaviyo
Postscript, Attentive, Shopify Inbox, or other SMS/MMS tools, if used
Meta, Facebook, and Instagram
Google Analytics, Google Ads, Google Tag Manager, and related Google tools
TikTok, Pinterest, or other advertising platforms, if used
Microsoft Clarity, Hotjar, Lucky Orange, Shopify analytics, or similar session-recording and heatmap tools
Payment processors
Shipping and fulfillment providers
Livestream, membership, or gated content platforms
Auction or livestock sales platforms, including Bid Wrangler or similar platforms
Review, CRM, customer service, and marketing automation tools

Shopify powers ecommerce functionality for many online stores and provides merchant policy tools, including privacy, refund, shipping, subscription, and terms of service policies. HighLevel also provides CRM, email, SMS, forms, funnels, calendars, workflows, payments, and marketing automation tools, which is why it should be disclosed if Bougie uses it to collect leads, send messages, manage forms, or automate customer communications.

Session Recording, Heatmap, and Website Performance Tools

We may use session recording, heatmap, replay, analytics, and website performance tools to better understand how visitors interact with our website and to improve the customer experience.

These tools may record or track actions such as:

Pages visited
Mouse movements
Clicks
Taps
Scrolling behavior
Navigation paths
Cart and checkout behavior
Booking behavior
Device and browser information
Error messages or site performance issues
General interactions with forms, buttons, menus, and page elements

We use this information to improve website functionality, fix errors, optimize page layouts, improve checkout and booking performance, understand customer behavior, and create a better user experience.

Where supported by the tools we use, we configure session recording and replay tools to avoid collecting or displaying sensitive information such as full payment card details, passwords, and other highly sensitive fields. However, you should avoid entering sensitive personal information into open text fields unless it is necessary for your purchase, booking, or customer service request.

Session recording and heatmap information may be processed by third-party service providers that help us analyze website usage and improve performance.

Cookies and Similar Technologies

We use cookies, pixels, tags, scripts, and similar technologies to support our website, ecommerce store, booking tools, analytics, advertising, email marketing, SMS marketing, and customer experience.

These technologies may be used to:

Keep items in your cart
Remember preferences
Enable checkout and payment functionality
Support bookings and forms
Understand how visitors use our website
Improve website performance
Measure email, SMS, and advertising performance
Personalize content, product recommendations, and ads
Retarget visitors with relevant ads
Detect and prevent fraud or misuse
Support analytics and reporting

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect website functionality, including checkout, cart, account, forms, booking, and payment features.

For more information, please review our Cookie Policy.

How We Use Personal Information

We may use personal information to:

Operate, maintain, and improve our website
Process orders, payments, deposits, balances, refunds, and credits
Fulfill product orders
Manage bookings, ranch tours, events, appointments, livestock inquiries, and experiences
Send order confirmations, booking confirmations, reminders, and updates
Communicate about products, services, events, livestock, deposits, balances, customer accounts, or support requests
Provide customer service
Respond to questions, complaints, or requests
Send marketing emails, SMS/MMS messages, and promotional communications
Manage email and SMS automations through platforms such as Shopify, Klaviyo, GoHighLevel, and related tools
Personalize your shopping, booking, and website experience
Display relevant ads or measure advertising performance
Analyze website traffic, performance, and customer behavior
Record website sessions and evaluate user experience
Prevent fraud, unauthorized transactions, abuse, or security incidents
Enforce our Terms of Service, Livestock Purchase Terms, Refund, Cancellation & Deposit Policy, and other policies
Comply with tax, accounting, legal, regulatory, or law enforcement obligations
Protect the safety, rights, property, and security of Bougie Cattle Company, our customers, our animals, our team, and others

Email Marketing

If you provide your email address, sign up for our email list, make a purchase, book an experience, submit a form, inquire about livestock, or otherwise interact with us, we may send you emails about orders, bookings, services, products, livestock, ranch updates, events, promotions, abandoned carts, customer service, policy updates, and other Bougie Cattle Company news.

Email messages may be sent through platforms such as Shopify, Klaviyo, GoHighLevel, or other email service providers.

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our marketing emails or by contacting us directly at jo@bougiecattleco.com.

Even if you unsubscribe from marketing emails, we may still send you transactional or service-related emails, such as order confirmations, booking updates, payment notices, deposit or balance reminders, customer service responses, shipping notifications, account updates, or important policy updates.

SMS/MMS Text Messaging

By providing your mobile phone number and opting in to receive text messages from Bougie Cattle Company, you consent to receive SMS and/or MMS messages from us. These messages may be sent using automated technology, including through platforms such as Shopify, GoHighLevel, Klaviyo, Postscript, Attentive, or other SMS/MMS service providers.

Messages may include:

Order confirmations
Booking confirmations
Appointment or event reminders
Delivery, pickup, or service updates
Customer service messages
Payment, deposit, installment, or balance reminders
Ranch announcements
Product launches
Livestock updates
Cart reminders
Review requests
Promotional offers
Marketing messages

Consent to receive marketing text messages is not required as a condition of purchase.

Message frequency may vary. Message and data rates may apply according to your mobile carrier plan.

Additional terms may apply to our text messaging program. Please review our SMS Terms & Conditions.

SMS Opt-Out

You may opt out of marketing text messages at any time by replying STOP to a text message from us. You may also contact us directly at jo@bougiecattleco.com or by phone at (760) 528-8778 to request that we stop sending marketing text messages.

We will honor reasonable opt-out requests as required by applicable law. After opting out of marketing text messages, you may still receive transactional or service-related messages where permitted by law, such as messages about an existing order, booking, payment, appointment, delivery, pickup, livestock purchase, or customer service request.

For help, reply HELP to any text message from us or contact us using the information listed above.

Wireless carriers are not responsible for delayed or undelivered messages.

We do not sell your phone number, SMS opt-in data, SMS consent status, or SMS message content to third parties for their own independent marketing purposes.

Email and SMS Consent Records

We may maintain records of your email and SMS consent, opt-in source, opt-in date, opt-out date, communication preferences, and related message activity in order to comply with applicable laws, carrier requirements, platform policies, and industry standards.

We may share this information with email providers, SMS providers, CRM platforms, telecommunications carriers, ecommerce platforms, and compliance vendors as necessary to send messages you requested, maintain suppression lists, honor opt-outs, and comply with messaging rules.

How We Share Personal Information

We may share personal information with trusted third parties that help us operate, manage, market, and improve our business, including:

Shopify and ecommerce platform providers
GoHighLevel / HighLevel and CRM or marketing automation providers
Payment processors
Fraud prevention providers
Shipping and fulfillment providers
Booking, calendar, appointment, or event management tools
Auction or livestock sales platforms
Email marketing providers
SMS/MMS marketing providers
Customer relationship management platforms
Customer service tools
Analytics providers
Website performance, heatmap, and session recording tools
Advertising platforms such as Meta, Google, TikTok, Pinterest, or similar platforms
Social media platforms
Review platforms
Livestream, membership, or gated content platforms
Professional advisors, such as attorneys, accountants, consultants, and insurers
Government, regulatory, legal, or law enforcement authorities when required or permitted by law

We share personal information only as reasonably necessary to operate our business, provide services, process transactions, communicate with customers, improve our website, comply with legal obligations, protect our rights, or for other purposes described in this Privacy Policy.

Advertising, Analytics, and Targeted Marketing

We may work with advertising and analytics partners to understand customer behavior, measure marketing performance, improve our website, and deliver relevant advertising.

These partners may collect or receive information from our website through cookies, pixels, tags, scripts, or similar technologies. This may include information about pages viewed, products viewed, cart activity, purchases, form submissions, bookings, device information, approximate location, and interactions with ads or emails.

Depending on your location, certain advertising or analytics activities may be considered “sharing” personal information, targeted advertising, or a “sale” under applicable privacy laws.

Where required by law, you may have the right to opt out of certain targeted advertising, sale, or sharing of personal information. California privacy guidance includes rights such as access, deletion, correction, and opt-out of sale or sharing for covered businesses.

To submit an opt-out request, contact us at jo@bougiecattleco.com.

Sale of Personal Information

We do not sell personal information for money.

However, some privacy laws define “sale,” “sharing,” or “targeted advertising” broadly and may include certain types of advertising, analytics, or tracking technologies. If any of our practices are considered a “sale,” “sharing,” or targeted advertising under applicable law, you may have the right to opt out.

We do not sell or share SMS opt-in data or SMS consent status for third-party marketing purposes.

Sensitive Personal Information

We do not intentionally collect sensitive personal information unless you voluntarily provide it or it is necessary for a specific transaction, request, service, legal obligation, safety-related purpose, or fraud prevention purpose.

Please do not submit sensitive personal information through our website, forms, email, text message, live chat, or open text fields unless it is necessary for your request.

Children’s Privacy

Our website, online store, and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 without appropriate consent.

Because some ranch experiences, events, tours, and products may involve families or children, a parent, guardian, or responsible adult should complete any booking, purchase, waiver, or communication on behalf of a minor.

If you believe a child has provided us with personal information without appropriate consent, please contact us so we can take reasonable steps to delete or address the information.

User-Generated Content, Photos, Reviews, and Social Media

If you submit reviews, photos, videos, testimonials, comments, tags, or other content to Bougie Cattle Company, or if you tag us or publicly post content related to our business, we may use, share, repost, or display that content for marketing, promotional, social media, website, or business purposes, where permitted by law.

Please do not submit or tag us in content that includes other individuals, including minors, unless you have the right and permission to do so.

Livestreams, Events, and Ranch Experiences

Certain Bougie Cattle Company experiences, events, ranch visits, livestreams, or online services may involve livestreams, photography, video, social media content, security cameras, or other forms of recording.

By attending events, visiting the ranch, participating in experiences, appearing in livestream areas, or interacting with livestream or recorded content, you understand that photos, videos, audio, or other recordings may be created for safety, security, operational, archival, marketing, or promotional purposes, where permitted by law.

Additional waivers, releases, terms, or policies may apply to ranch visits, tours, events, livestock purchases, memberships, or special experiences. Please review our Ranch Visit & Event Waiver and Livestock Purchase Terms, where applicable.

Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to:

Complete transactions
Maintain business and financial records
Provide services
Manage customer relationships
Maintain email and SMS consent records
Honor unsubscribe and opt-out requests
Resolve disputes
Prevent fraud
Comply with legal, tax, accounting, platform, carrier, and regulatory obligations
Enforce our agreements and policies
Improve our website, marketing, and customer experience

When personal information is no longer needed, we will delete, anonymize, or securely retain it as required or permitted by law.

Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

Customers are responsible for keeping their account login information secure and for notifying us if they believe their information has been compromised.

Your Privacy Rights

Depending on where you live and subject to applicable law, you may have the right to:

Request access to personal information we hold about you
Request correction of inaccurate personal information
Request deletion of certain personal information
Request a copy of certain personal information
Opt out of marketing communications
Opt out of certain targeted advertising
Opt out of the sale or sharing of personal information, where applicable
Limit certain uses of sensitive personal information, where applicable
Appeal a privacy request decision, where required by law
Not be discriminated against for exercising your privacy rights

To submit a request, contact us at jo@bougiecattleco.com.

We may need to verify your identity before fulfilling certain requests. We may deny or limit requests where permitted by law, including where information must be retained for legal, security, tax, accounting, fraud prevention, dispute resolution, opt-out compliance, carrier compliance, or operational purposes.

California Privacy Notice

If you are a California resident, you may have additional rights under California privacy laws, depending on whether those laws apply to our business.

The categories of personal information we may collect include:

Identifiers, such as name, email address, phone number, mailing address, IP address, and account information
Commercial information, such as purchases, bookings, deposits, payment records, livestock inquiries, and order history
Internet or electronic activity, such as website usage, cookies, pixels, session recordings, heatmaps, cart activity, booking activity, form interactions, and interactions with ads, emails, or SMS messages
Geolocation information, such as approximate location based on IP address
Audio, visual, or similar information, such as photos, videos, livestreams, event footage, customer-submitted content, or security recordings
Inferences, such as preferences, interests, purchase behavior, and marketing segments
Other information you voluntarily provide

We may use and disclose these categories of information for the business and commercial purposes described in this Privacy Policy.

We do not knowingly sell personal information of individuals under 16 years old.

To exercise California privacy rights, contact us at jo@bougiecattleco.com.

Third-Party Links and Platforms

Our website may link to third-party websites, apps, social media platforms, livestream platforms, payment processors, booking tools, auction platforms, or other services. We are not responsible for the privacy practices, policies, security, or content of third-party platforms.

We encourage you to review the privacy policies of any third-party services you use.

Do Not Track

Some browsers may send a “Do Not Track” signal. Because there is no consistent industry standard for responding to these signals, our website does not currently alter its data collection and usage practices when it receives a Do Not Track signal.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, technology, service providers, legal obligations, or privacy practices.

Any updates will be posted on this page with a revised “Last updated” date. Your continued use of our website or services after any update means you acknowledge the revised Privacy Policy.

Complaints

If you have a concern or complaint about how we handle personal information, please contact us at jo@bougiecattleco.com. We will take reasonable steps to review and respond to your concern.

Depending on where you live, you may also have the right to contact a local privacy or data protection authority.

California Privacy Notice

This section applies to California residents and supplements the other sections of this Privacy Policy.

Depending on whether applicable California privacy laws apply to our business, California residents may have certain rights regarding their personal information. These rights may include the right to:

Know what personal information we collect, use, disclose, sell, or share
Request access to the personal information we maintain about you
Request deletion of certain personal information
Request correction of inaccurate personal information
Opt out of the sale or sharing of personal information, where applicable
Opt out of certain targeted advertising or cross-context behavioral advertising, where applicable
Limit certain uses or disclosures of sensitive personal information, where applicable
Not be discriminated against for exercising privacy rights

To submit a California privacy request, contact us at:

Email: jo@bougiecattleco.com
Phone: (760) 528-8778

We may need to verify your identity before processing certain requests. We may deny or limit requests where permitted by law, including when we need to retain information for legal, tax, accounting, fraud prevention, security, dispute resolution, transaction completion, customer service, opt-out compliance, or operational purposes.

Categories of Personal Information We May Collect

In the past 12 months, we may have collected the following categories of personal information:

Identifiers
Such as name, email address, phone number, mailing address, billing address, shipping address, IP address, account information, and online identifiers.

Commercial information
Such as products purchased, services booked, ranch experiences reserved, livestock inquiries, deposits, balances, payment history, order history, booking history, and customer service records.

Internet or electronic network activity information
Such as website activity, pages viewed, products viewed, cart activity, checkout activity, booking activity, form submissions, email opens and clicks, SMS engagement where available, ad interactions, cookies, pixels, tags, session recordings, heatmaps, and similar analytics data.

Geolocation information
Such as approximate location based on IP address.

Audio, visual, or similar information
Such as photos, videos, livestream content, ranch visit recordings, event footage, customer-submitted images or videos, social media tags, testimonials, or security camera footage where applicable.

Inferences
Such as preferences, interests, purchase behavior, browsing behavior, marketing segments, or likely interests based on your interactions with our website, emails, ads, products, services, or content.

Sensitive personal information
We do not intentionally collect sensitive personal information unless you voluntarily provide it or it is necessary for a specific transaction, request, legal obligation, security purpose, or customer service matter.

Sources of Personal Information

We may collect personal information from:

You directly
Our website and checkout
Shopify
GoHighLevel / HighLevel
Booking and appointment tools
Email and SMS platforms
Payment processors
Advertising and analytics tools
Session recording and heatmap tools
Social media platforms
Livestream, event, auction, or livestock sales platforms
Customer service communications
Publicly available sources, such as public social media posts or tags

Business or Commercial Purposes for Collecting Personal Information

We may collect, use, disclose, or process personal information to:

Operate our website and online store
Process orders, bookings, payments, deposits, and balances
Fulfill purchases and provide customer service
Manage tours, ranch visits, events, livestock inquiries, and bookings
Send transactional emails and SMS messages
Send marketing emails and SMS messages where permitted
Maintain email and SMS consent records
Improve website performance and user experience
Record and analyze website sessions
Personalize marketing, advertising, and website content
Measure advertising and email/SMS performance
Prevent fraud, abuse, security issues, or unauthorized activity
Comply with legal, tax, accounting, regulatory, platform, and carrier obligations
Protect Bougie Cattle Company, our customers, our animals, our team, and others

Categories of Third Parties We May Disclose Information To

We may disclose personal information to:

Ecommerce platforms, including Shopify
CRM and marketing automation providers, including GoHighLevel / HighLevel
Payment processors
Shipping and fulfillment providers
Booking, appointment, calendar, event, and livestock sales platforms
Email and SMS providers
Advertising platforms, including Meta, Google, TikTok, Pinterest, or similar platforms
Analytics providers
Session recording and heatmap providers
Customer service tools
Social media platforms
Livestream, membership, and gated content platforms
Professional advisors, such as attorneys, accountants, consultants, and insurers
Government, regulatory, law enforcement, or legal authorities where required or permitted by law

Sale or Sharing of Personal Information

We do not sell personal information for money.

However, certain privacy laws define “sale,” “sharing,” or “targeted advertising” broadly. Some uses of cookies, pixels, analytics tools, retargeting ads, and advertising platforms may be considered a “sale” or “sharing” of personal information under California law.

Where required by law, California residents may opt out of the sale or sharing of personal information by contacting us at jo@bougiecattleco.com.

We do not sell or share SMS opt-in data, SMS consent status, or SMS message content with third parties for their own independent marketing purposes.

Sensitive Personal Information

We do not use or disclose sensitive personal information for purposes that would require a right to limit under California law, unless otherwise disclosed or permitted by law.

Children’s Information

We do not knowingly sell or share personal information of individuals under 16 years old.

Retention of Personal Information

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to complete transactions, provide services, maintain records, comply with legal obligations, prevent fraud, honor opt-outs, resolve disputes, and enforce our policies.

Depending on your location, you may have the right to opt out of certain targeted advertising, sale, or sharing of personal information. To submit a request, email jo@bougiecattleco.com with the subject line “Privacy Choices.”